Playtech has released its latest Responsible Gambling: Consumer Insights and Trends in Latin America report, offering a detailed analysis of the region’s gambling landscape, including sports betting. The report, based on a survey of 2,500 participants across Argentina, Brazil, Chile, Colombia, and Peru, highlights key trends in player behavior, regulatory challenges, and the growing demand for safer gambling practices.
Sports betting remains a popular activity, with 74% of Brazilian respondents believing that some sports matches are fixed to favour players. Additionally, 60% of Brazilians think professional athletes should not be allowed to bet on sports matches. Trust and security are critical concerns for players. In Brazil, 59% of respondents said they would feel safer betting on legal, registered. Meanwhile, 85% expressed concern about gambling companies targeting teenagers in their advertising.
The report reveals a strong demand for stricter advertising regulations. In Argentina, 77% of respondents believe more should be done to regulate gambling ads. Similarly, 80% of Peruvian respondents want to see strengthened regulation for gambling advertisements, while 82% said gambling companies need to do more to help problem players.
Mor Weizer, CEO of Playtech, commented, "We are pleased to release our third report on ‘Responsible Gambling: Consumer Insights and Trends in Latin America.’ Since launching the first edition in 2020, our goal has been to provide the sector with a deeper understanding of the region's specific needs and challenges as the online gambling sector continues to mature and evolve with new regulations. This latest edition provides valuable insights into local market nuances across Latin America. Markets like Brazil and Peru present significant opportunities for growth and innovation. Playtech is excited to play a pivotal role as a technology partner, contributing to the sustainable growth of the online entertainment sector. By sharing these insights and fostering knowledge exchange within the industry, Playtech is committed to supporting the long-term success of the sector in Latin America, while also promoting a more responsible and consumer-focused gambling environment.”
The report is available for free download here.
About Playtech
Founded in 1999 and with a listing on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling industry with over 7,900 employees across 20 countries.
Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry's most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the online and retail value chain. Playtech provides its technology on a B2B basis to the industry's leading online and retail operators, land-based casino groups and government sponsored entities such as lotteries. The Playtech Group owns and operates Snaitech, one of the leading sports betting and gaming companies in online and retail in Italy.
